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Submitted by: Kelly Callen
Coupon advertising is one of the new forms of advertising that is slowly gaining popularity to aid business owners and advertisers in promoting their products and services. As a rule of thumb, the bigger the discount, the more effective it will be.
Coupon advertising makes use of discount coupons to encourage users to pay a visit to the store. Studies revealed that people love discounts and they tend to try new products and services if they know that they can save money from it or if the or if they feel that they gain more by spending less.
Discount vouchers are like baits to people looking for deals. Businesses should appeal to both new and existing clientele. Discount vouchers works two ways, it can attract new customers. Also, it can be used to retain the existing clients who have been loyal to constantly avail products and services. Moreover, it is also a way to appease angered consumers. Thus, business owners and advertisers resorted to using coupon advertising to reach out to these consumers.
It is still unknown what types of client that coupon advertising brings. There are some people that actively seek discount coupons and after using the deal will not return to the store. However, if you are using voucher advertising to promote or introduce new products and services, there is a big chance that you will gain potential clients who will give it a try.
The following are the different ways to do coupon advertising or to hand out discount vouchers to potential consumers.
1. Newspaper, circulars, and pamphlets
One of the traditional ways to hand out your discount vouchers is by placing them in newspapers, circulars, pamphlets and other printed materials that circulated to the public. Newspapers are the best place to publish discount vouchers as you will be able to reach a large number of people. If you are aiming for a particular target market like a specific age group then it is best to publish the discount vouchers distributed to that particular age group.
2. Mail and packages
One of the low cost ways to do coupon advertising is to send the discount vouchers through mail or packages. This is suited when you are sending mails to your loyal clients as a way of saying that you appreciates doing business with them. This is one effective way in retaining your existing clients.
3. Discount coupon booklets
Another way to do coupon advertising is through discount coupons booklets. There are companies that do business like these and sell the booklets to people. Some non-profit organizations and charity groups also make discount coupon books as a form of fundraising. You can place your discount vouchers for a small fee.
4. Deal web sites
Due to the influx of technology, there are deal web sites that offer a wide range of discount vouchers from various businesses, which is a form of coupon advertising. In Australia, OzBargain, Catch Of The Day, Lasoo, and Gift Cards On Sale are some of the best deal web sites that you should check out if you think of publishing your discount vouchers through this method.
5. App service
Lastly, businesses may opt to post the discount vouchers in an app service. MyPhoneVouchers offers a subscription service that publishes discount coupons to its subscribers. MyPhoneVouchers offers a unique service because it posts discount vouchers based on the current location of the subscriber. This will ensure that your vouchers are seen by potential clients within or near your area. This makes it an effective way of coupon advertising.
About the Author: Kelly Callen is an expert in writing articles for fundraising and advertising fields in Australia. She has been working for
myphonevouchers.com
for years.
Source:
isnare.com
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